MCQs & Short Questions
1) A large size
head1ine across the entire page is called:
(a) Deck
(b) Banner
(c) Lead
(b) Banner
(c) Lead
(2) A sheet containing
facts and detailed information on any issue is known as:
(a) Summary
(b) Write up
(c) Backgrounder
(b) Write up
(c) Backgrounder
(3) The key Narrator
of a newscast or program is called:
(a) Announcer
(b) Editor
(c) Anchor
(4) Mohammedan Social Reformer was the English Name of:
(b) Editor
(c) Anchor
(4) Mohammedan Social Reformer was the English Name of:
(a) Muhazzab
(b) Makhzari
(c) Tahzeeb ul Akhlaq
(5) Daily Dawn Started in:
(b) Makhzari
(c) Tahzeeb ul Akhlaq
(5) Daily Dawn Started in:
(a) 1940
(b) 1942
(c) 1944
(b) 1942
(c) 1944
(6) Zamindar was
launched by:-
(a) Maulana Zafar Ali Khan
(b) Maulvi Serajuddin
(c) Munshi Mahboob Alam.
(b) Maulvi Serajuddin
(c) Munshi Mahboob Alam.
(7) The first Editor
of Dawn was:
(a) Desmond Young
(b) Altaf Hussain
(c)Pothan Joseph
(b) Altaf Hussain
(c)Pothan Joseph
(8) The number of
radio stations, which Pakistan got in 1947 were:
(a) 5
(b) 2
(c) 3 (1- Lahore 2- Peshawar 3- Dahaka)
(b) 2
(c) 3 (1- Lahore 2- Peshawar 3- Dahaka)
(9). Daily Jung first
appeared from:
(a) Calcutta
(b) Karachi
(c) Delhi
(10) Hamid Nizami was the founder editor of:
(b) Karachi
(c) Delhi
(10) Hamid Nizami was the founder editor of:
(a) Inqilab
(b) Nawa-e-waqt
(c) Mashriq
(b) Nawa-e-waqt
(c) Mashriq
(11) CPNE is the
representative body of:
(a) Editors
(b) Newspaper owners
(c)Woking journalists
(b) Newspaper owners
(c)Woking journalists
(12) Television made
its advent in Pakistan in:
(a) 1958
(b) 1964
(c) 1970
(b) 1964
(c) 1970
(13) Leader is the
name of:
(a) Leading story on the front page.
(b) Main Feature
(c) Opening Editorial
(b) Main Feature
(c) Opening Editorial
(14) Continuation of a
story on another page is called:
(a) Carried
(b) Jump
(c) Bouncer
(b) Jump
(c) Bouncer
(15) S.M.C.R. is a
well known:
(a) Communication Theory
(b) Communication Strategy
(c) Communication Model
(b) Communication Strategy
(c) Communication Model
(16) A story appearing
with the name of the writer is called:
(a) Credit line
(b) By line
(c) Print line
(b) By line
(c) Print line
(17) The largest mass
medium in Pakistan is:
(a) The Press
(b) Radio
(c) Television
(b) Radio
(c) Television
(18) Dr. Goebbles is
known as father of:
(a) Advertising
(b) Public Relation
(c) Propaganda
(b) Public Relation
(c) Propaganda
(19) Radio Pakistan
was converted to Pakistan Broadcasting Corporation in:
(a) 1964
(b) 1972
(b) 1972
(c) 1976
(20) A.P.P. is the
abbreviation of:
(a) Allied papers of Pakistan
(b) Association of Publications
(c) Associated Press of Pakistan.
1) What is meant by editorial note:
(b) Association of Publications
(c) Associated Press of Pakistan.
1) What is meant by editorial note:
a)Small editorial
b) Editor’s notes
c)Additional editorial
d) None of these
b) Editor’s notes
c)Additional editorial
d) None of these
2) The news which
appears in the papers two or three days before an important event is called:
- a) Curtain Raiser
b) Background
c) Follow up
d) None of these
3) Who is the most
important person in the T.V. NEWS:
- a) NEWS caster
b) Camera-man
c) PEON
d) None of these
4) Hasrat Mohani
published the newspaper:
- a) The Comrade
b) Al-Hilal
c) Urdu-I-Muallah
d) None of these
5) The Nawa-e-Waqt
started its publication in:
- a) 1940
b) 1945
c) 1947
d) None of these
6) Irshad Ahmed Haqani
writes his column under in:
- a) Harf-e-Haq
b) Harf-e-Akhir
c) Harf-e-Tamannah
d) None of these
7) Who was the first
editor of the daily Jang?
- a) Mir Javed-ur-Rehman
b) Mir Shakeel-I-Rehman
c) Mir Khalil-ur-Rehman
d) None of these
8) Which of the
private Pakistani T.V. Channel has the greatest number of viewers?
- a) P.T.V.
b) S.T.N.
c) GEO
d) None of these
9) Which official is
called the pilot of the newspaper:
- a) The editor
b) The news editor
c) The reporter
d) None of these
10) Communication is a
- a) Theory
b) Strategy
c) Process
d) None of these
11) The head office of
“The Khabrain” is in:
- a) Karachi
b) Islamabad
c) Lahore
d) None of these
12) APNS represents
- a) Editors
b) Reporters
c) News paper owners
d) None of these
13) P.T.V. started its
transmission in the regime of:
- a) Ayub Khan
b) Yahya Khan
c) Butto
d) None of these
14) Which is the
largest circulated newspaper of Pakistan?
- a) The dawn
b) The Jang
c) The Nawa-e-Waqt
d) None of these
15) The Nation is the
sister publication of:
- a) The dawn
b) The Jang
c) The Nawa-e-Waqt
d) None of these
16) AFP is the news
agency of
- a) England
b) America
c) France
d) Noneof these
17) Who was the
founder of the Dawn?
- a) Haroon brothers
b) Quaid-e-Azam
c) Altaf Hussain
d) None of these
18) Wax-Wyllie wrote
- a) Exploring Journalism
b) Mass Communication
c) Radio and T.V. Writing
d) None of these
19) Who was the
founder of yellow journalism:
- a) William Hurst
b) William John
c) William Hickey
d) None of these
20) The Urdu edition
of the Comrade was called:
- a) Humdard
b) Jam-e-Jahan-Numa
c) Akhbar-e-Jahan
d) None of these
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